THE IMPACT OF CSR ON PHARMACEUTICAL SECTOR: EVIDENCE FROM INCEPTA PHARMACEUTICAL COMPANY

The purpose of this study is to investigate how CSR is practiced by Incepta Pharmaceutical Company. It
considers how the concept has come to be framed within business in Pharmaceutical sector, which is increasingly
globalized. The conversation is based on interviews with managers who address CSR issues and strategy and an analysis
of posted reports consisting of annual reports of consecutive years. For this, an in-depth study through multiple methods,
for example: exploratory study, interview, were conducted to organize data. Findings show that Incepta Pharmaceutical
mostly emphasizes on profitability aspects in comparison to other aspects. They want to wear a good corporate citizen,
being ethical, obeying the law and being profitable. They define CSR such as what Incepta Pharmaceutical does, how they
do it and the impact of their behavior on society at large.